Think you've scoured every tabloid, gossip site, and imgur dump for rare celebrity pics? And these assessments do not show evidence that celebrity endorsement specifically contributed to achieving campaign results. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status … Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Celebrity endorsement marketing strategies go back as far as the concept of celebrities. Take Michael Jordan—it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). John Stamos started appearing on behalf of Dannon’s Oikos greek yogurt back in 2011, starring in two separate Super Bowl commercials for the brand before Oikos opted to go with Cam Newton instead. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Where creative ads are more prone towards logic or humour, celebrity endorsements mainly focus on the strengths of the celebrity and more often, it mainly tends to make the celebrity speak directly to the public “I use this brand, do you” and in essence the celebrity is speaking to his loyalists – “I am using this brand and so … Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Viewers even look forward to these televised celebrity ads almost as much as the game itself. When Danica Patrick first emerged on the auto racing scene, she was something of a novelty—and that's exactly what appealed to the website domain brokers at GoDaddy. Upvote the best ad campaigns starring celebs, celebrity businesses that failed miserably, one of the highest-paid athletes David Beckham, list of 2017 psychological thriller films. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. There are many important things which should remember while going for the celebrity endorsement. Celebrities have built- Manning appeared in commercials for the chain, and even owned 31 Papa John’s franchises before selling them in February. 2 Bill Cosby for Jell-O Nothing.” She was no stranger to controversy at that point, having starred as a child prostitute in “Pretty Baby” and a barely clothed castaway in “The Blue Lagoon.” Thirty-seven years after her original 1980 ad campaign, she starred in another Calvin Klein ad at age 52, modeling the brand’s lingerie. Vote for your favorite print advertisements and commercials featuring stars, add any not listed, or re-rank this list of the most successful celebrity endorsements. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. 13 examples: A year later, the campaign was ditched in favor of a celebrity endorsement… The purposes of this paper are threefold: first, ... Kahle and Homer (1985) for example, discove r if there were . Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. A celebrity endorsement provides an alternative to creative ads. That ownership percentage converted to major cash (estimates put it close to $100 million) when Coca-Cola purchased the company for $4.1 billion. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Certainly this can be an expensive marketing method: Jamie Oliver’s celebrity endorsement ad campaign for Sainsbury’s cost £41 million, but the return-on-investment can be startling. #498 of 753 People We Wish Were Still Alive#169 of 258 The Best Marvel Movie Actors Ever#107 of 149 The All-Time Greatest Action Stars. This article aims to analyze the celebrity endorsement strategy used to communicate brand image messages in housing advertisements. There’s a reason why companies usually hire celebrities from a specific industry. Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Celebrity endorsement is quite risky because it doesn’t work every time. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, People who retire comfortably avoid these financial advisor mistakes, Movie actors who have won a Tony Award for Leading Actor, Most watched SNL skits from the last year, Primetime TV shows that stood the test of time, 30 musicians with legendarily long careers. For example, getting Stephen Curry and Rihanna to endorse your products allows you to tap two different markets all at once, namely the sports industry and the music industry. Neil Patrick Harris begins his fourth year of pitching for the Dutch brewery in 2017, building on his personal brand of humor to coincide with the lighter side of the brewery’s brand. Commercials with celebrities appeal to our innate desire to be like the people that we look up to and admire - examples of the most successful ads include those that use sex appeal and emotion to move viewers. Head & Shoulder did not get as much reward as it should have to with Hollywood stars’ endorsement. Alex Trebek spends most of his days moderating trivia hijinks over at “Jeopardy,” but he also appears in some commercial breaks shilling for Colonial Penn life insurance. Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. The wrong partnership can have you scrambling to disengage your product from the negative fallout of a tabloid headline, leaving you to question why you should use celebrity endorsements. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. 5. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. The most famous endorsements create an indelible connection between brands and their spokespeople. Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns. Celebrities appearing in popular print advertisements and TV commercials is nothing new - using a celebrity spokesperson is a strategy that has been widely used throughout history. You might also be interested in celebrity businesses that failed miserably and athletes who lost endorsements. List RulesUpvote the best ad campaigns starring celebs. The use of celebrity endorsements are a means of creating awareness of the brand advertised. [Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. It has to create a lasting brand impression. Well, don't shut down your device just yet. While McConaughey began his career as a goofy hunk in films like  “Dazed and Confused” and “The Wedding Planner,” his evolution into a sophisticated actor in “Dallas Buyers Club” and “True Detective” allowed him to endorse more sophisticated brands like Lincoln, which, in turn, got mocked by Saturday Night Live. 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