That being said, what makes this a truly creative Instagram bio is the way Angel Soft connects their tagline to a broader message about humanity: People are both soft and strong, which is why our products are too. Start With Your First Name Don’t be afraid to get creative! Here are tons of cool Instagram bio examples to help you really customize your profile and take your social media game to the next level. First of all, much like Ford, it conveys a strong sense of authority. Recovering doughnut addict. But if you want your Instagram bio to truly make an impact on the people who see it, marketing yourself as a mission-driven organization goes a long way. They are becoming popular because of certain fun photos that become their “signature dish”.. We don’t want that. In case you needed another example of a braggadocious Instagram bio, we’ve got this winner from UConn. A description alone can be powerful, but the addition of a call to action can prompt people who don’t pay attention to these links. I’ve been told ‘You are what you eat.’ Guess I ate a sexy beast this morning. But here’s why the bio they did go with is infinitely better: It demonstrates that the company’s mission extends beyond profit. Wanna know my story? In a way, I see a lot of similarity between this Instagram bio and that of Planet Fitness. If you can package your value in a clever one-liner, do it. I’m just really mean but people always think I’m joking. The key is to emphasize the impact that your product or service has—regardless of whether that impact is your top priority. When you see the word gratitude thrown in there, you get a little intrigued. The other commendable aspect of Google’s Instagram bio is the curiosity gap. Start a business and design the life you want – all in one place. And we should hope it would adhere to its own best practices. Are you looking for ways to increase engagement on your posts? You can write your Instagram bio any way you want to. I’m hurt but I still smile. If it isn’t, you might lose their interest… forever. Here, we see the marketing team at Planet Fitness take an entirely different approach: the relatability approach. Elsewhere, a music school could score some laughs with something like this: We’ll teach you how to play music if you agree to give us money. Fortunately, this anti-joke strategy is one that plenty of businesses can use. Sure—if that’s what aligns with your goals. Anytime I want to share a new blog post with our readers, I’ll post a picture of it on Instagram. Absolutely. Just be sure to work on your captions and your Instagram bio so that they represent your love for travel in the most perfect way possible. In the same way that the gym industry is criticized for excluding those who want to work out casually, the women’s apparel industry is criticized for subjecting consumers to unattainable beauty standards. However, think about it – your Instagram BIO (besides the images of course) is the first point of contact with your potential followers. Bring your answers … Be a giver first. By telling the visitor that everything started in a small red barn, the Tree House staff paints a picture of a company that started as nothing and turned into something. Like Shopify, they zoom out and focus on the bigger picture—marketing themselves not as a free smartphone app, but instead as a tool for staying connected with the people and brands you care about. To illustrate the effectiveness of Shopify’s Instagram bio, let’s consider a similar (but lesser) option they could’ve gone with: Got a retail business? Silly. Your company may not be as popular as LV where you have to worry about fan accounts, but it can still be beneficial to you. The worst workout is the one you didn’t bother to do, Shh… I’m a Victoria’s Secret model. The second line of her cool bio is used for social proof: ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following. Were you the first mechanic to set up shop in your neighborhood? But, it does help to vet and hook the people who visit your profile. Evidently, social media companies are good at social media marketing. Uniquely delicious beers crafted with pride & purpose. As we saw in the first section of this post—and as we’ll see again in the final section—some brands can. Last but certainly not least, we have Aerie—a company committed to promoting body positivity by showcasing their products on all different types of bodies. 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